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"Your Name" Staff Are Creating a Romance Anime About Tires

Promotional anime are fairly common projects as the medium starts to gain mainstream acceptance. Car manufacturer Subaru helped produced Wish Upon the Pleiades, zipper manufacturer YKK’s Fastening Days, Nissin Cup Noodle’s Kiki’s Delivery Service short, and McDonald’s recruitment shorts are just a few recent examples. Sumitomo Dunlop Tires is about to become the latest addition to this trend. They …

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J.J. Abrams & Paramount are Remaking "Your Name"

J.J. Abrams (Star Trek / Super 8 / Star Wars: The Force Awakens / the good seasons of Lost), Paramount Pictures, and Toho are remaking Makoto Shinkai’s Your Name (Kimi no Na wa). Abrams is set to produce the project and screenwriter Eric Heisserer will write the script. Heisserer was nominated for an Oscar for Arrival, which has a similar sci-fi, romance infused story …

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