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Show Off Otaku Style Subtly With NEW GAME!! Fashion Collab!

Some new collaborative items pairing the anime NEW GAME!! with the apparel brand earth music&ecology Japan Label have been revealed! The lineup includes dresses based on Aoba and Hifumi, unisex hoodies, and accessories based on different characters.

The stylish dress based on Aoba is inspired by the one she wears outside of the office, complete with the collar. There are a number of little details, as well, like the floral embroidery on the collar!

The Hifumi dress, on the other hand, has an airy and flowy design with floral tulle on the sleeves for a dressier look! There’s also a ribbon on the back of the collar, and it comes in around the waist for a flattering silhouette~

Next up are the hoodies based on Aoba, Hifumi, Yun, and Hajime! Each is done in the respective character color and features a high-impact controller pattern stitched over where the pockets are. The New Game logo also appears on the front! What could be better to wear the next time you’re gaming?

As for the miscellaneous goods, you can get your hands on an Aoba ponytail set, Hifumi ribbon ponytail, Yun ponytail set, and Hajime-inspired video game bag!

Orders through online shop Stripe Club will also come with special bonuses! Depending on how much you order, you can receive a specially illustrated card or a can badge with pixel art.

NEW GAME!! x earth music&ecology Japan Label Collab
Order Period: Sept. 29, 2017 (Fri.) at 7:00 pm ~ Oct. 11, 2017 (Wed.) at 11:59 pm
Release Date (est.): End of Dec. 2017
Store Release Date (est.): End of Dec. 2017
Store Locations: Japan Label store Tokyo / Ikebukuro Sunshine Store, Japan Label store Osaka / Umeda Hep Five Store

Stripe Club Order Bonuses
Bonus 1: Specially Illustrated Card
Purchase either the Aoba or Hifumi dress between Sept. 29 and Oct. 11. If you purchase each, you’ll receive 2 cards.
Bonus 2: Pixel Can Badge
1 for each 10,000 yen spent between Sept. 29 and Oct. 11. You can choose your favorite between 4 designs.

(C) Tokuno Shotaro・Houbunsha / NEW GAME!! Production Committee

Adapted with permission from Anime!Anime!

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